According to the "Labor Daily" reported that if the mall is still in operation early in the morning, you will go shopping with me? Yesterday, Shanghai's first "Night Market" - Central Trade iAPM malls quietly into trial operation.
Program is open until midnight latest
Yesterday afternoon, Huaihai Road, Shaanxi Road intersection, Central Trade iAPM mall has "set off hijab" welcoming. Reporters saw, because business is still in the trial stage, about 12 million square meters of shopping mall where most of stepping up the decoration. It is reported, the mall has successfully attracted more than 238 international brands, but opened at three percent or so.
Since then set the Xiangyang market began, iAPM construction project located in Shanghai on the first hit, "Night shopping" concept "Night mall." It is said that its department store format from 10:00 open until 23:00, catering and other formats will be extended to the next day around 0:00 or even 1:00. It broke through the general in Shanghai mall 10:00 closed practice. "Embodies a rich nightlife city's taste, quality and brand." Mall official response, in their view, innovative marketing methods will make the night market of white-collar and night busy family who enjoy shopping without time constraints.
However, the reporter noted that, as the delay sales of the "main force", most of the food has not been opened. According to mall signage, 5th Floor, gathered a group of food stores, but opened only two or three.
Some of the shops on the market's ability to accept or hold reservations. "Now we are in trial operation, 22:00 will be closed. Officially opened a few days later, a delay of up to 10:30 closed." A Japanese restaurant staff explained that they are the first to enter the domestic market, so the market's ability to accept would be more cautious, "the future will not open until the early morning, get to see the specific operating conditions of the time." Yesterday is Muji flagship store opening on the first day. Clerk told reporters, stores will follow the mall operators to 23:00, "This is the latest of our brand closed shop, but there is no one night, we did not end."
In this regard, the mall side stressed that mall is still in trial operation stage, to be officially opened, the Star dining tenants will operate until midnight. "Night shopping business model, we have been in Hong Kong and Beijing are trying." Mall official said, the project benefited from the successful experience of Hong Kong, Hong Kong, they can easily be replicated in the Mainland hardware. But taking into account the two different management needs to local conditions. Therefore, the project through a rigorous demonstration, planning and longer development cycle was finalized at this time opened.
"The market acceptance mall delay business, you also need time to test." Analysis of the industry, iAPM mall "Night shopping" concept in line with the part of the consumer groups. However, from the general law of commercial projects, it takes time to "raise a raise." Especially at night there is a specific consumer groups. To iAPM Huaihai Road shopping district in which, for example, catering, leisure and other formats than the department store format is more suitable for extended operating hours.
At a time delay business success too early to judge, but to join the mall iAPM Huaihai Road shopping district is accelerating the process of differences in management. At its opposite, Parkson Huaihai shop is still in the initial stage of a closed-door decoration. According to the mall large poster, this transformation aims to "build a new luxury gather ideas still shopping experience." Facing iAPM of Huaihai shop also brewing a corresponding adjustment program.
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